An SSP helps publishers translate ad metrics into monetization improvements. By unifying per-impression signals, real-time bidding insights, and monetization trend lines, teams can improve floor pricing, header auctions, and viewability rates. Machine learning–driven analysis identify bidding concentration patterns, latency impacts, and high-value segments to maximize cross-format revenue in 2025. https://www.phenomena.org/the-complete-guide-to-supply-side-platforms-how-publishers-maximize-ad-revenue-in-2025/